Year: 2023

Creating the KOL campaign as part of marketing plan

In today’s dynamic digital landscape, KOL campaign has become a cornerstone of successful marketing strategies. Among these influencers, Key Opinion Leaders

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Setting the Standard for Air travel with Singapore Airlines

–Singapore Airlines’s competitors analysis – Singapore Airline Marketing Campaigns Singapore Airlines journey Singapore Airlines (SIA) stands as Singapore’s esteemed national aviation

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Redefining Fashion Marketing with Uniqlo

Uniqlo’s journey ‘Uniqlo is not merely a fashion company, but a technology company.’ ‘Uniqlo is completely ignoring fashion’ is boldly stated

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Big Data vs. Research: Exploring the Synergy of Data-driven Insights

Introduction: In today’s digitally connected world, both big data and research play crucial roles in generating insights that drive business decisions

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Explore the Superpower of Social Media’s Algorithms

With the rise of short 60-second videos, they have become a popular and trendy form of content that fills the fragmented

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AI Disrupting Digital Marketing: Transforming Strategies and Customer Experiences

Artificial intelligence (AI) has emerged as a game-changer in the field of digital marketing, revolutionizing the way businesses interact with customers

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Unconventional and Mind-Blowing Business Models Redefining Success

In the dynamic and ever-evolving world of business, new and creative business models have the potential to disrupt industries, challenge conventional

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Marketing Plan Impact on Startups: Real-Life Example

A well-executed marketing plan plays a crucial role in the success of startups, especially for not-so-popular brands trying to make a

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Block & Chisel and the Challenges of an Inconsistent Business Model

Block & Chisel, a lesser-known furniture retailer, faced significant challenges due to an inconsistent and fragmented business model. With multiple retail

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The Role of Business Models in Business Failures: Real-Life Case Examples

The success or failure of a business often hinges on its chosen business model. A business model serves as the blueprint

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