Category: Case Study

Nestle’s Digital Transformation Journey

Introduction Nestle, a multinational conglomerate dominating the food and beverage industry for over 150 years, has embraced digital transformation. Utilizing AI,

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Setting the Standard for Air travel with Singapore Airlines

–Singapore Airlines’s competitors analysis – Singapore Airline Marketing Campaigns Singapore Airlines journey Singapore Airlines (SIA) stands as Singapore’s esteemed national aviation

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Redefining Fashion Marketing with Uniqlo

Uniqlo’s journey ‘Uniqlo is not merely a fashion company, but a technology company.’ ‘Uniqlo is completely ignoring fashion’ is boldly stated

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The Role of Business Models in Business Failures: Real-Life Case Examples

The success or failure of a business often hinges on its chosen business model. A business model serves as the blueprint

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A Case Study Of Coffee Business In Malaysia

Introduction San Francisco Coffee Malaysia started the business since 1997 in Malaysia, since then then coffee shop become one of the

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