With the rise of short 60-second videos, they have become a popular and trendy form of content that fills the fragmented moments of daily life. These bite-sized videos have garnered immense popularity, especially among young users. In an effort to enhance the visibility of their videos, content creators are actively seeking ways to get rid of the algorithms implemented by social media platforms. Creators are constantly exploring tactics and strategies to overcome social media algorithmic limitations. By doing so, they aim to increase the chances of their videos being seen by a wider audience and gaining more attention.
Social media algorithms employ a series of elements and rules to curate and display content to users based on their individual behavior, interests, and engagement patterns. By analyzing user interactions such as likes, comments, shares, and saves, as well as considering their browsing habits and preferences, the algorithm aims to provide a personalized experience for each user. Its primary goal is to showcase content that aligns with users’ interests, making their social media feeds more relevant and engaging.
The algorithm’s prediction of user behavior are key factors in determining the visibility of a creator’s posts. If the algorithm identifies consistent user interest in a particular topic or type of content, it is more likely to prioritize and display similar posts from creators who produce related content. This personalized approach enhances the chances of reaching the target audience and increases the potential impact of the posts.
Engagement serves as a crucial aspect in the algorithm’s decision-making process. High levels of engagement, including likes, comments, and shares, are interpreted by the algorithm as indicators of quality and relevance. Consequently, the algorithm may amplify the visibility of a creator’s future posts to a wider audience, further expanding their reach and potential impact.
But don’t forget. Timing is one of the significant factors in maximizing the visibility and reach of every social media post. Social media platforms have their specific peak activity periods when users are most active and engaged. Posting at the right time ensures that the content prioritizes to appear in users’ feeds when they are actively scrolling and engaging with the platform. Factors such as geographic location, demographics, and even industry or niche can influence the ideal posting time. For example, if targeting an international audience, it is essential to consider time zone differences and schedule posts accordingly. Analytics tools provide information on user activity, including peak usage hours and days of the week when engagement is typically higher. These insights can guide creators in scheduling their posts for maximum visibility and engagement.
According to Sprout social data, it provided us the best time to post on social media overall in Malaysia.
Monday- Friday | Best time: | 6pm-9pm |
| Worst time: | 12am-6am |
Posting on social media during Saturdays and Sundays is generally considered less effective due to the prevalence of family-oriented activities and commitments. As people prioritize spending quality time with their families, engagement and activity levels on social media platforms tend to decrease during these days. This makes it advisable to avoid scheduling posts on weekends if the objective is to maximize visibility and reach. Individuals often participate in recreational and leisure activities or simply relax at home during the weekends, leading to less time spent on social media and lower interaction with posts. Consequently, the potential reach and engagement of social media content may be lower compared to weekdays.
Boosting the algorithms of popular social media platforms such as Instagram, Facebook, TikTok, Xiaohongshu, and YouTube involves various insights and factors that play a crucial role in maximizing visibility and engagement. Understanding these key factors can help creators optimize their content and enhance their presence on these platforms.
Instagram Reel Algorithm
Engagement:
Engagement is a crucial factor that the Instagram algorithm considers when determining the visibility of content. The algorithm takes into account the level of interaction between creators and their audiences. Factors such as mutual followers and regular interactions like comments, likes, shares, and saves on posts or reels play a role in assessing engagement. When creators have a strong and active engagement with their audience, the algorithm prioritizes their new reel content and makes it more readily visible to those who have shown consistent interest and interaction. This analysis considers the user’s engagement history and identifies patterns and preferences. For example, if a user consistently engages with content related to fashion, the algorithm will prioritize showing them more fashion-related content in their feed.
Video elements:
Caption and audio are also the factors that consist in the calculation of a reel’s popularity and its reach to the audience. A compelling caption that captures attention or an engaging audio track can contribute to the overall appeal and virality of a reel. The algorithm considers these elements to evaluate the potential impact and audience reach of the content.
Trending content:
In the context of reels, the algorithm evaluates the “relevance” of each piece of content by analyzing its alignment with trending reel content.
When assessing the relevancy of a reel, the algorithm takes into account various factors. It considers the content’s subject matter, theme, and style, comparing it to other popular and trending reels on the platform. If a reel shares similarities with content that is currently popular or gaining traction, it is more likely to be considered relevant by the algorithm. For instance, the algorithm provides more visibility for creators who participate in the KPOPs dance challenge.
Facebook Reel Algorithm
In terms of Facebook, video information is derived from the content users actively seek out on the Discover tab.
Video element:
Popular audio and types of content stand as strong elements that will affect the reel performance. An attractive captions, audio and filters will boost up the impression. Facebook remix is an interesting tool that allows collaborations between audience and creators. Among these, the judicious employment of popular audio tracks and content genres that reverberate with the audience stands as a pivotal element. The infusion of enthralling captions, captivating audio and visually arresting filters serves as an alchemical concoction.
Frequent of posting reel:
The frequency of posting reels has a significant impact on their performance and visibility. For creators aiming to maintain a strong presence and maximize their reach, it is recommended to consistently publish one reel per day. By adhering to this posting frequency, creators increase their chances of gaining high visibility and engagement from their audience. When creating Reels, creators have the option to enhance your videos by incorporating music from the extensive Facebook library or utilizing your own original audio creations. While having sound is not obligatory for Reels, it is strongly encouraged due to the immersive experience it provides.
Hashtag #:
Hashtags are often underestimated in social media marketing, but they have a significant impact on post visibility and engagement. When used strategically, hashtags can enhance your brand’s online presence and connect you with a larger audience. To optimize their effectiveness, it is crucial to choose relevant, unique, limited, and memorable hashtags. Relevance ensures that your hashtags align with your post’s content, attracting individuals interested in that specific subject matter. Uniqueness sets you apart from competitors, allowing you to create a distinct brand identity. Limiting the number of hashtags maintains readability and prevents spam-like appearance. Memorable hashtags are easily recalled and shared, expanding your brand’s reach organically. Utilize hashtag-generating tools, like those for Facebook, to find inspiration and identify popular tags within your niche.
Tiktok Algorithm
Decentralized characteristic:
TikTok stands out among other social media platforms because of its “decentralized” algorithmic characteristics. While some platforms tend to favor established creators or influential figures, TikTok takes a different approach by prioritizing a fair and equitable distribution of traffic. Rather than solely allocating traffic to high-traffic content or well-known anchors, TikTok’s algorithm ensures that emerging creators and lesser-known individuals also have the opportunity to gain visibility and reach a wider audience. By implementing this fair mechanism, TikTok breaks away from the traditional mold and creates a level playing field for all content creators. It enables individuals to showcase their creativity and engage with users regardless of their previous following or status on the platform.
Create Duet video content:
Duet content on TikTok enables creators to seamlessly merge their own video with another creator’s content. It allows for a dynamic presentation where the original video and the creator’s video are displayed side by side in a split-screen format. Creators can add their own commentary, reactions, or additional content alongside the original video, enhancing the collaborative and interactive nature of the TikTok platform. Duetting provides an opportunity for creators to engage with and respond to existing content, fostering a sense of community and encouraging creative collaboration among TikTok users.
By tagging the original creator in your video, you have the opportunity to capture their attention and potentially engage with their followers. This interaction can lead to increased exposure among a broader audience, enabling you to extend your reach and potentially attract more views and impressions for your video. Leveraging the engagement of the original creator can significantly boost the visibility and open doors to new opportunities within the TikTok community.
Auto captions:
Tiktok’s auto captions automatically generate subtitles, provide a text-based representation of the audio in the video, allowing viewers with hearing impairments or those who prefer to watch videos without sound to follow along and understand the content. It utilizes speech recognition technology to transcribe the spoken words in the video and display them as text on the screen. Content creators ensure that their videos are inclusive and accessible to a wider range of viewers.
Xiaohongshu Algorithm
Learning Model:
Learning model that analyzes user behavior on a daily basis. It assesses various dimensions such as reading time, user clicks, returns, favorites, and likes to determine whether users are interested in a particular note. This analysis helps the algorithm understand user preferences and refine the note’s visibility accordingly.
Predictive Scoring:
Xiaohongshu assigns a quality score to the latest note published based on the insights gained from the learning model. This score determines the initial ranking of the note and influences whether it will continue to receive traffic. The algorithm considers subsequent interactions with the note to determine its position in the search rankings.
Two-line Recommendation Mechanism:
In the first 2-8 hours after a note is published, real-time recommendations are made to attract immediate traffic. After 1-2 months, the algorithm analyzes historical notes and uses this information to push traffic back to these notes or restrict their visibility. This is why some older notes regain traffic after a period of inactivity or why previously popular notes may suddenly experience a decline in traffic. The algorithm continually learns user preferences, content needs, and content preferences, allowing for the redistribution of traffic accordingly.
Keywords setting:
To increase exposure on Xiaohongshu, creators have to select keywords that accurately reflect the content within your relevant field such as popular Xiaohongshu drop-down words or hot search words as keywords can help improve visibility and reach. It is important to incorporate keywords in both the article’s title and at the beginning of the content. Structuring the article around the chosen keyword enhances its relevance. Additionally, proper keyword placement and layout within Xiaohongshu are essential for effective optimization.
Violation of Xiaohongshu’s content:
Creators need to be mindful of certain guidelines. It is important to avoid including advertising sales or inducing words such as “find me for purchasing,” “Taobao,” or “contact me via certain WeChat ID.” These types of explicit promotional language go against the platform’s policies and may result in content being flagged or removed. Creators are encouraged to make use of the available prohibited word detection tools to ensure compliance with Xiaohongshu’s guidelines. Therefore, creators can effectively filter out any potentially problematic language.
YouTube Shorts Algorithm
Shorts’s characteristic:
One of the key aspects of Shorts is its accessibility to a wide range of viewers. This means that when creating Shorts content, it becomes essential to tailor it to the preferences and interests of the general public. It is important to keep in mind that Shorts is designed for quick and easily consumable videos, so it is advisable to steer clear of complex or challenging topics that may require more time or attention to understand fully. Creators who already operate within a niche channel, catering to a specific audience with more specialized content can explore the option of incorporating elements from simpler and more accessible topics to appeal to the Shorts audience. By doing so, they can attract a broader range of viewers who may not be familiar with their niche but are interested in shorter, engaging videos.
In recent times, there has been a noticeable rise in the number of channels solely dedicated to publishing Shorts videos. This trend highlights the growing popularity and impact of Shorts as a distinct form of content consumption. As a result, creators have recognized the potential and value in establishing separate channels solely focused on Shorts content to better engage with the Shorts community and maximize their reach and impact.
Create attractive scene at the first 3 seconds:
As a 60 seconds video content, Shorts is born to be for audiences to click to watch anytime, anywhere, and can end at any time to fill up their fragmentation time. Since the recommended content of Shorts does not display a thumbnail, an attractive Shorts content must attract the interest of the audience a few seconds (preferably within 3 seconds) at the beginning. Creators must create Shorts through bold creativity, eye-catching visual elements, unique editing techniques, the most interesting new stories nowadays, and popular audio to make more viewers impressed on their Shorts content.
YouTube studio analysis:
Through the utilization of YouTube Studio, creators gain access to four crucial metrics: views, likes, comments, and shares of Shorts. These data serve as valuable insights to examine and discern the popularity of their videos among the audience. Based on the results, creators can derive inspiration and persist with their creative endeavors, ultimately determining the most effective video content strategy. Moreover, in relation to traffic sources, creators can ascertain the channels such as Google search, Twitter and etc. that audiences predominantly employ to discover their Shorts videos. YouTube Studio empowers creators to evaluate the popularity of their Shorts videos.
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